THE LINEUP. 7 LURES. THREE FAMILIES.
Every lure built one at a time. None of them built to fail.
Cedar body, through-wire construction, VMC Permasteel hooks. Pick your family, pick your size — everything here is overbuilt for wherever you fish.
SIZE KEY
425= 4.25"
525= 5.25"
650= 6.5"
850= 8.5"
* All sizes rated for fresh and saltwater
SUBSURFACE
Rogue
Dives and wiggles. The flagship. Available 4.25" and 5.25".
SUBSURFACE
Paladin
Tight wiggle, subtle roll. Rounded head, metal lip. Available 4.25" and 5.25".
TOP-WATER
Siren
Popper. Oversized mouth. Built for the explosion. Available 4", 6.5", and 8.5".
Rogue Series
Flagship lure series. Metal lip. Subsurface action. Dives and wiggles on the retrieve.
Paladin Series
Rounded head, metal lip. Swims with a tight wiggle with a subtle roll. Presenting a triggering action that's hard to ignore.
Siren Series
Top-water popper. Oversized cup mouth. The explosion lure for when you want to see the strike.
Not sure which lure to start with?
Every lure here catches fish. Here's a quick guide based on how and where you fish.
Bass angler, freshwater
Start with the Rogue/Paladin 425 or Siren 400.
Proven to catch largemouth and smallmouth. They also work for other predatory species.
Striper / inshore saltwater
Rogue/Paladin 525 or Siren 650.
Built for salt same lure, no modifications needed.
Offshore / big game
Siren 650 or Siren 850.
These were built specifically for the open water. Great lures for tuna, mahi, large stripers.
Big fish hunt big meals. Match the fish with a lure built to draw the strike.
Every custom wood lure in this collection starts as reclaimed cedar and is built by hand in Richmond, Massachusetts — turned, through-wired with stainless steel, hand-airbrushed, and epoxy-sealed, one at a time. No molds, no factory runs.
Whether you fish custom wooden crankbaits like the Rogue and Paladin or big topwater poppers like the Siren, every lure carries VMC Permasteel hooks and Spro hardware, and is rated for both fresh and saltwater — bass, pike, musky, striper, and beyond. Built to fish hard, built to last longer.