Built by Hand.
Built to Fish.
Each lure crafted one at a time — blending vintage design, Navy-grade standards, and a lifelong obsession with what's on the end of the line.
Shop the LineupBorn on the Water
Born on the Water
From farm ponds in the Berkshires to brackish bays along the coast, fishing isn't a hobby — it's where I come from. I'm Brad, founder of Lost Art Lures, and I've been chasing fish my whole life: as a kid with my brother, grandfather, and uncle, and later across new waters while serving in the US Navy.
The Navy Standard
The Navy doesn't tolerate gear that almost works. Neither do I. That mindset came home with me — and it's baked into every lure I build. If it doesn't perform when it matters, it doesn't leave my hands.
Reviving a Lost Art
Most tackle shops sell the same mass-produced plastic from the same big brands — dull hooks, limited versatility, built to move product, not catch fish. Inspired by vintage designs like the classic Creek Chub pikie, I hand-build every lure from cedar with custom stainless steel lips, through-wire construction, precision weighting, and VMC Permasteel hooks.
“Battle scars are part of the story.”
The Lineup
Each series is built one at a time, tested in real water, and refined until it's right. No shortcuts. No compromises.
“If I wouldn't fish with it, I won't sell it.”
Frequently Asked
Everything you'd want to know before you fish one.
I handcraft every lure myself. A lot of time is spent making sure every detail is just right. Each lure is made from wood and stainless steel. There are no shortcuts.
Cedar is naturally water resistant, which helps the longevity of the lure over other types of wood. Cedar is also highly buoyant — ideal for the action these lures are designed to produce.
Through-wire construction means a single continuous piece of stainless steel wire runs through the entire body of the lure. The hooks connect to a swivel which the wire also runs through. If a big pike or striper destroys the body, the wire holds everything together and you still land the fish. It's how serious lures are built.
I build for where I fish — largemouth and smallmouth bass, pike, and pickerel. But the lures are overbuilt with saltwater-rated hardware: VMC Permasteel hooks, Spro swivels, and stainless through-wire. That means they can handle stripers, blues, reds, and even tuna or mahi.
Yes. Each lure is built with VMC Permasteel hooks, Spro swivels, and stainless through-wire rated for the corrosive saltwater environment. Rinse with fresh water after saltwater use and dry thoroughly before storing.
Rinse with fresh water after every use, especially saltwater. Dry completely before storing — never seal a wet lure in a tackle box for weeks. Keep lures out of direct sunlight for extended periods. Stored properly, a Lost Art Lure will outlast a dozen plastic ones.
Not even close. A small chip won't affect the action, and through-wire construction keeps the lure fishable even if the body takes a beating. Battle scars are part of the story. To touch it up, a drop of clear epoxy over the chip seals it right up.