Save 15% when you buy three lures.
One 525 subsurface · One 425 subsurface · One Siren topwater — use code at checkout.
The water breaks
before the fish does.
Cedar topwater poppers. Handbuilt for the strike you can see. One lure, multiple jobs. Built to be a legacy product — generations will fish each one.
Shop the Siren Collection
Topwater is the honest bite.
No guessing. No feel. The fish shows itself. It rises from wherever it was holding, crosses the distance, and takes something off the surface in front of you.
The Siren is built for that moment. Cedar body, wide cupped mouth, through-wired and rigged. It makes the noise. You make the cast. The fish makes the decision.
Big fish are lazy. Give them a reason to move and then give them time to get there.
Three sizes. Same conviction.
From kayak water to open coast. All cedar, all handbuilt, all through-wired.
-
Featured
Siren 400
Kayak & Small Water
The kayak and small-water specialist. Cast it tight to structure, pop it twice, let it sit. Big fish are lazy.
-
Mid-Water
Siren 650
Open Water
More water to push. More noise. For open water and longer casts when fish are scattered.
-
Big Water
Siren 850
Stripers & Pike
For stripers, pike, and anything that will eat something this size. Make the commotion. Let them find it.
Built to be used, not displayed.
-
01
Cedar that floats right
Factory poppers cut weight to cut costs. Cedar stays buoyant through a full morning on the water, sits level, and resets after the pop the way a real baitfish would. The action is in the wood.
-
02
Through-wired. No exceptions.
A big striper on a surface strike tests every connection on the lure. Through-wire construction runs hardware the full length of the body. The hook hold does not fail under a legitimate fish.
-
03
VMC hooks. Your choice of rig.
The belly hook is a VMC Permasteel — sized to the lure. The tail is your choice at checkout: a VMC Permasteel siwash or a hand-tied flag. Both are built for the fish that actually comes up.
The bite you can see is the one you remember.
Cedar. Through-wired. Handbuilt in Massachusetts.