Save 15% when you buy three lures.
One 525 subsurface · One 425 subsurface · One Siren topwater — use code at checkout.
Big fish are lazy. They hold in cold, dark water and wait for something worth moving for. The Rogue is that something. Each one cut, shaped, and finished by hand in the Berkshires. You're not buying a lure. You're buying something built to last generations.
Shop the Rogue Collection
The Rogue series came from years on Berkshire County water, chasing fish that had no interest in cooperating. Stockbridge Bowl. Onota. Garfield. The kind of water that teaches you to slow down, read the depth, and stop showing the fish what they already know.
The Rogue swims like something alive. Its weighted body and precisely tuned lip drive it down into the strike zone and keep it there on a slow, deliberate retrieve. One lure. Multiple depths. One job: get eaten by the biggest fish in front of you.
Each lure body is hand-turned white cedar, sanded by hand, and painted with multiple coats before being sealed in a durable, high-gloss epoxy built to hold up to the toughest conditions. While no two are visually identical, every lure is rigorously checked to confirm it works from day one.
The 425 works shallow structure and mid-column. The 525 goes deeper, runs heavier, and moves fish that have learned to ignore everything else.
Available Now
Shallow to Mid-Column
Four and a quarter inches of hand-turned white cedar. The 425 is where most fish get caught, because most anglers never slow down enough to use it right. Slow it down. The 425 rewards patience.
Available Now
Deep Column — Trophy Presentation
Five and a quarter inches. Heavier body, longer dive curve, and enough presence that a fish holding fifteen feet down will move for it. This is the one you tie on when you're done playing around.
Northern white cedar has a natural buoyancy that plastic cannot replicate. It rises differently, pauses differently, and kicks on the stop in a way that triggers strikes from fish that have been staring at factory lures for years.
There is no assembly line. There is no overseas factory. Every Rogue is cut, shaped, weighted, painted, and finished by hand in Richmond, Massachusetts. When you fish it, you're using something that had a person's attention on it from the first cut to the last coat.
Hand-painted and sealed in durable, high-gloss epoxy. Top-grade hardware throughout. When properly cared for, a Rogue does not wear out. It does not become obsolete. It gets handed down. That is not an accident of design.
