Rogue Series — 5.25"

Rogue 525

This is the one you tie on when you're done playing around.

Five and a quarter inches. The 525 is not a search bait. It is a decision. You put it on when you've located the fish and you're ready to present something they have no good reason to refuse.

5.25" Length

21 Color options

0–3 ft Dive range

100% Handmade in MA

Hand-turned cedar, hand-bent lip. Each one checked before it ships.

There are fish in every lake that almost nobody ever catches.

They are not impossible to catch. They just require a lure they haven't seen before, presented at a size that makes moving for it worth the energy. That is what the Rogue 525 was designed for.

At five and a quarter inches, the 525 runs shallower than the 425 — surface to about three feet — and on a slow enough retrieve it rides the surface like a wakebait. It carries more weight and pushes more water on each pass. Big fish are lazy. That is not a theory. It is an observable fact on every piece of water I've ever fished. A largemouth is not going to pass up something this size working the surface. The 525 is that something.

"Big fish go after big lures. The 525 is the first honest conversation you've had with them all season."

The body is hand-turned from the same white cedar as the 425, but it's heavier and longer, which changes how it behaves. Both lures share the same cedar buoyancy — when the retrieve stops, they slow-roll back to the surface. That rise is when most fish commit. The 525 works it shallower, surface to about three feet, and on a slow enough retrieve it wakes the top like a baitfish that can't quite get under. That presentation is different from anything else in the water.

The metal lip is hand-bent on every single lure and tuned to the individual body before it ships. At this size, lip angle matters more, because the 525 is working deeper water where the presentation has to be precise. A lure that swims slightly wrong at six feet is an obvious fake. The 525 doesn't swim slightly wrong.

Rogue 525 product specifications
Length	5.25 inches
Body material	White cedar, hand-turned
Lip	Metal, hand-bent and individually tuned
Hooks	VMC Permasteel #1 belly hook; siwash or hand-tied flag tail (choose at checkout)
Swivels	Spro
Split rings	Spro stainless steel
Finish	Hand-applied paint, multi-coat high-gloss epoxy
Dive range	Surface to 3 ft (wakebait on slow retrieve)
Target species	Bass, pike, pickerel, musky, walleye, stripers
Color options	21 finishes (see product page for current availability)
Made in	Richmond, Massachusetts
Price	$56.00

Onota Lake — Deep Structure

Midsummer deepwater bass

By the time July heat sets in, the big bass on Onota have moved to the edges of structure and are feeding early and late when the surface cools. The 525 runs the top — surface to three feet — and on a slow retrieve it wakes like something struggling. Cast past the structure, slow it down, and let it work the transition zone between open water and cover. One pull, two-count pause. Let the lure do the thinking.

Technique: count it down, slow crank, extended pause near structure

Pontoosuc Lake — Pike Country

Early morning pike presentation

Pike move shallower at dawn and the 525 is built for exactly that window. Fish the first hour of daylight along the weed edges in two to four feet of water. Slow the retrieve down until it wakes the surface — that disturbance is what triggers fish that have been inactive all night and are just starting to hunt. A slow, steady retrieve with occasional stops. Let it breathe.

Technique: first-light weed edges, slow and steady, occasional full stops

Stockbridge Bowl — Trophy Presentation

When you know exactly where the fish is

Sometimes you see the fish. A big largemouth sitting tight against a dock piling in eight feet of water. A pike holding off a rocky point that you've watched rise twice this morning. For those situations, the 525 is not a search tool. It is a precision instrument. You position yourself, make one good cast, and give the fish a presentation they have no reason to let pass. This is what the 525 was built for.

Technique: single precise presentation, maximum patience on the pause

Rogue 425

The workhorse.

4.25" — shallow to mid-column

Early season warming flats
Shallow structure and weed edges
Mid-column all-day fishing
Multi-species, all-season coverage
The lure you fish all day without second-guessing

See the Rogue 425

Rogue 525 — You're here

The decision.

5.25" — mid to deep column

Deep structure in summer heat
Trophy largemouth, pike, and musky
When you've located the fish and want one good shot
Cold-water fall and early spring
The lure you tie on when you're done warming up

Buy the Rogue 525

Cedar body, hand-turned

Cedar is light enough that the 525 has the right buoyancy at this length. A heavier wood at this size runs wrong. When the retrieve stops, cedar slow-rolls back to the surface with a natural side-to-side motion — not straight up, but the way a real baitfish rolls when it stops swimming. That is the moment most fish commit. The pause is not dead time. It is the presentation.

Hand-tuned metal lip

At 5.25 inches the lip angle controls how far down the lure dives and how it tracks at depth. It's hand-bent and hand-tuned on every single body. Not to a spec. To the lure. The difference shows the first time you run it at speed in clear water.

Hardware that won't fail you

VMC Permasteel #1 belly hook. Tail option at checkout: VMC Permasteel siwash or a hand-tied flag. Spro swivels and stainless split rings. A big fish on a 525 puts real stress on the hardware. None of it has ever been the weak point in this lure. You don't lose fish on the Rogue because of the gear.

Ready to fish it

Built to last. Generations will fish each one.

Every Rogue 525 is handmade in Richmond, Massachusetts. Cut, shaped, painted, finished, and tuned by hand before it ships. Twenty-one color options. No factory. No shortcuts. If you have questions about which finish works best on your water, reach out directly before you order.

Starting at $56.00

Buy the Rogue 525 Back to the Rogue Collection

Questions about colors or availability? Reach out before you order. Every order ships from Richmond, MA.