THE LINEUP.  7 LURES. THREE FAMILIES.

Every lure built one at a time. None of them built to fail.

Cedar body, through-wire construction, VMC Permasteel hooks. Pick your family, pick your size — everything here is overbuilt for wherever you fish.

SIZE KEY

425= 4.25"

525= 5.25"

650= 6.5"

850= 8.5"

* All sizes rated for fresh and saltwater

SUBSURFACE

Rogue

Dives and wiggles. The flagship. Available 4.25" and 5.25".

SUBSURFACE

Paladin

Tight wiggle, subtle roll. Rounded head, metal lip. Available 4.25" and 5.25".

TOP-WATER

Siren

Popper. Oversized mouth. Built for the explosion. Available 4", 6.5", and 8.5".

Rogue Series

Flagship lure series. Metal lip. Subsurface action. Dives and wiggles on the retrieve.

Rogue 425

Rogue 425

4.25" Best for smallmouth bass, pickerel, pike

The smaller profile is ideal for pressured water and finesse presentations. Swims with a tail-up a wider wobble than the Paladin.

Dives 3-6'

Rogue 425

$48.00 USD
Sale price  $48.00 USD Regular price 
Rogue 525

Rogue 525

5.25" Best for bass, pike, stripers

More water displacement, stronger action. This lure will wake on the surface or dive on a faster retrieve. The go-to size for most conditions.

Dives to 4'

Rogue 525

$56.00 USD
Sale price  $56.00 USD Regular price 

Paladin Series

Rounded head, metal lip. Swims with a tight wiggle with a subtle roll. Presenting a triggering action that's hard to ignore.

Paladin 425

Paladin 425

4.25" Best for bass, trout, pickerel

The rounded head gives it a different action than the Rogue: more subtle, more roll. Deadly when fish are being selective.

Paladin 425

$48.00 USD
Sale price  $48.00 USD Regular price 
Paladin 525

Paladin 525

5.25" Best for bass, pike, stripers

Same tight-roll action in a larger profile. When you need the Paladin's presentation with just more presence in the water.

Paladin 525

$56.00 USD
Sale price  $56.00 USD Regular price 

Siren Series

Top-water popper. Oversized cup mouth. The explosion lure for when you want to see the strike.

Siren 400

Siren 400

4" Best for bass, pickerel, redfish

The go-to Siren for freshwater and inshore work. Bass can't leave it alone, but neither can anything else. Built tough enough to handle anything that hits it.

Siren 400

$49.00 USD
Sale price  $49.00 USD Regular price 
Siren 650

Siren 650

6.5" Best for stripers, musky, bluefish

More noise, more splash, more presence. When you're fishing open water and need to be heard from a distance.

Siren 650

$75.00 USD
Sale price  $75.00 USD Regular price 
Siren 850

Siren 850

8.5" Best for tuna, mahi, large stripers, musky

Built for offshore and big-water action. At 8.5" it creates a surface commotion that draws fish from distance. VMC hooks rated for the fight.

Siren 850

$95.00 USD
Sale price  $95.00 USD Regular price 

Not sure which lure to start with?

Every lure here catches fish. Here's a quick guide based on how and where you fish.

Bass angler, freshwater

Start with the Rogue/Paladin 425 or Siren 400.

Proven to catch largemouth and smallmouth. They also work for other predatory species.

Striper / inshore saltwater

Rogue/Paladin 525 or Siren 650.

Built for salt same lure, no modifications needed.

Offshore / big game

Siren 650 or Siren 850.

These were built specifically for the open water. Great lures for tuna, mahi, large stripers.

Big fish hunt big meals. Match the fish with a lure built to draw the strike.

inline spinners