THE LINEUP. 7 LURES. THREE FAMILIES.
Every lure built one at a time. None of them built to fail.
Cedar body, through-wire construction, VMC Permasteel hooks. Pick your family, pick your size — everything here is overbuilt for wherever you fish.
THE LINEUP. 7 LURES. THREE FAMILIES.
Cedar body, through-wire construction, VMC Permasteel hooks. Pick your family, pick your size — everything here is overbuilt for wherever you fish.
SIZE KEY
425= 4.25"
525= 5.25"
650= 6.5"
850= 8.5"
* All sizes rated for fresh and saltwater
SUBSURFACE
Rogue
Dives and wiggles. The flagship. Available 4.25" and 5.25".
SUBSURFACE
Paladin
Tight wiggle, subtle roll. Rounded head, metal lip. Available 4.25" and 5.25".
TOP-WATER
Siren
Popper. Oversized mouth. Built for the explosion. Available 4", 6.5", and 8.5".
Flagship lure series. Metal lip. Subsurface action. Dives and wiggles on the retrieve.
Rounded head, metal lip. Swims with a tight wiggle with a subtle roll. Presenting a triggering action that's hard to ignore.
Top-water popper. Oversized cup mouth. The explosion lure for when you want to see the strike.
Every lure here catches fish. Here's a quick guide based on how and where you fish.
Bass angler, freshwater
Start with the Rogue/Paladin 425 or Siren 400.
Proven to catch largemouth and smallmouth. They also work for other predatory species.
Striper / inshore saltwater
Rogue/Paladin 525 or Siren 650.
Built for salt same lure, no modifications needed.
Offshore / big game
Siren 650 or Siren 850.
These were built specifically for the open water. Great lures for tuna, mahi, large stripers.
Big fish hunt big meals. Match the fish with a lure built to draw the strike.
The call they can't ignore
A wide-mouth cedar popper built for every angler who wants to see the strike. Born from a fusion of the finest poppers on the market — hand-turned cedar body, through-wired stainless steel, and an action so irresistible, fish don't stand a chance. Pop, pause, and watch the surface erupt.
The wide-mouth cup throws water and sound — calling fish up from depth with every twitch of the rod tip.
Let it sit. Cedar rides high and tempting. This is when fish commit — the silence before the explosion.
Walk the dog or pop again. Either way, the Siren drives aggressive, explosive surface strikes you'll remember.
Same handmade cedar platform across all three sizes. Pick your water. Pick your prey. Pick your Siren.
Designed for kayak and small boat anglers, the Siren 400 is the go-to freshwater and inshore popper. Lightweight enough to cast all day, but built tough enough to handle anything that hits it. Bass can't leave it alone — and neither can anything else that hunts on top.
More noise, more splash, more presence. When you're fishing open water and need to be heard from distance, the Siren 650 delivers. Built on the same cedar-and-stainless platform with VMC 2/0 Permasteel hooks — everything needed to handle stripers, musky, bluefish, and whatever else shows up.
The apex predator's call. Our largest and most powerful topwater popper — built for anglers who don't fish small. At 8.5" and 2.8 oz, the Siren 850 creates a surface commotion that pulls trophy musky, pike, stripers, and offshore species up from the depths.
Weights and lengths are averages. Some variation may occur — a byproduct of building by hand.
Same platform. Same build quality. Sized for different water, different fish, different fights.
| Siren 400 | Siren 650 | Siren 850 | |
|---|---|---|---|
| Length | 4" | 6.5" | 8.5" |
| Weight | ~0.6 oz | ~1.8 oz | ~2.8 oz |
| Hooks | VMC #4 Permasteel | VMC 2/0 Permasteel | VMC 3/0 Permasteel |
| Through-Wire | ✓ 1/16" SS | ✓ 1/16" SS | ✓ 1/16" SS |
| Hardware | Spro Swivels | Spro Swivels | Spro Swivels |
| Body Material | Premium Cedar | Premium Cedar | Premium Cedar |
| Saltwater Ready | ✓ | ✓ | ✓ |
| Action | Pop & Pause | Pop & Walk | Pop & Walk-the-Dog |
| Best For | Bass, Pickerel, Redfish | Stripers, Musky, Blues | Tuna, Mahi, Trophy Fish |
| Tail Option | Siwash or Treble | Siwash or Treble | Siwash or Treble |
| Price | $49.00 | $75.00 | $95.00 |
Every Siren is hand-built one at a time in Richmond, Massachusetts. No shortcuts. No compromises. The same Navy-grade build standard across every size.
Premium eastern cedar — naturally buoyant, water-resistant, and lively. Rides high on the pause. Pure temptation for everything below the surface.
1/16" stainless steel wire runs the full length of every lure. If a fish destroys the body, the wire holds — and you still land the fish.
The oversized cup throws hard, loud water with every pop. Calls fish up from depth across open flats, weed edges, and rocky shorelines.
Corrosion-resistant and needle-sharp. Sized to the lure, rated for the fish — from pressured bass ponds to offshore saltwater.
Top-quality hardware rated far above what most freshwater fish can put on it — and built to hold up in saltwater conditions without hesitation.
Airbrushed by hand, sealed with epoxy. Battle scars are part of the story — but the finish holds up for seasons of hard fishing.
Every Siren catches fish. Here's a quick guide based on how and where you fish.
Lightweight enough to cast all day from a kayak, tough enough to handle anything that eats it. The go-to for bass, pickerel, and inshore redfish.
More noise, more splash, more water displacement. When you're fishing big rivers, tidal flats, or lakes and need to be heard from a distance.
Built for the biggest fish in the water. Trophy muskies, offshore tuna, and large stripers — the 850 creates a surface commotion nothing can ignore.
Same hand-built cedar platform. Built to hunt below the surface.
Inspired by the classic Danny surfcasting lure, upgraded with a custom Pikie-style lip for a tight wiggle and subtle roll. Deadly when fish are being selective. Available in 4.25" and 5.25".
The flagship subsurface hunter. Wide, searching wobble with a tail-up action built for slower presentations and cold-water reaction bites. Same cedar-and-stainless platform, built to dive. Available in 4.25" and 5.25".