Factory
Seconds.
Full-performance cedar lures at a discount — same construction, same hardware, minor cosmetic imperfections. Built to fish, not to sit on a shelf.
Same lure. Minor flaw.
Serious discount.
Still a Lost Art Lure
Every Factory Second starts with the same process as a full-price lure — hand-shaped cedar, through-wire construction, stainless hardware, and a multi-step finish. Nothing about the build is compromised.
What puts a lure in the Seconds pile is purely cosmetic: a paint run, a slight color variation, a touch-up spot. Nothing that affects the action, the durability, or what happens when a bass eats it.
“A fish doesn't care if there's a paint run on the belly.”
Full hardware. Full performance.
Factory Seconds carry the same components as every lure in the main lineup. The flaw is in the finish — not in what makes the lure fish.
Move fast. Stock is always limited.
Factory Seconds are one-offs by nature — each lure has its own specific flaw, so no two are exactly alike. When they're gone, they're gone. There's no restocking a batch of imperfect lures.
If you're buying to fish, not to display, this is your collection.
“Battle scars are part of the story.”
Stock dropping soon.
We're photographing current inventory and getting listings ready. Drop your email on the contact page and we'll let you know as soon as Factory Seconds go live.
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